October 5, 2015

Why do you need a digital advertising agency for your business in Egypt

by Eva Faragalla

Advertising is a method of communicating information, in effective purposes for products, services, and even ideas by sponsors through several media. Advertising really works because it just doesn’t focus on one individual, but is targeting groups of people. These people can be consumers or business people who purchase large quantities for their company or for resale.

The history of advertising goes back to the nineteenth century. Advertising and production stayed mainly as local sensations. Products such as transport, slaves, and land were the ones that were mainly promoted. Because of the invention of paper, advertising became even more famous. The people no longer have to rely on their memories and can be reminded of different goods and services through posters, signs, and handbills.

Now, advertising has reached a whole new level. It’s already everywhere, not only on paper, but also on televisions, radios, and on the web. It has now become a lot easier to reach your targeted customers, thanks to technology.

What Is an Advertising Agency?

An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

What Are the Roles of an Advertising Agency?

The main role of an advertising agency is to work with you, the client, to create an advertising campaign. Ad agencies make up of the copywriters, media planners who make your ads and put them in the right media, and art directors. The team will work based on your advertising budget.

The Egyptian market can be complex, getting the right help will surely make a huge difference.

There are tons of ways an advertising agency can help you with your campaign to get more of the attention of the Egyptian market and here are several of them:

  • Marketing research

the focus of advertising is to improve the name of your brand. Through marketing research, you have even bigger chances of reaching that goal. An excellent way of improving your brand name is by creating a thorough marketing strategy – from the appropriate place to put your ad for the right exposure to clients to how to deliver your promotions to meet the needs of your targeted market. In Egypt, you need to make your ad really stand out because there are a lot of good designs out.

  • Advertising planning

planning your promotion is very important. You need to know that you have covered everything properly so your ad will click. You can do this better if you work with an advertising agency, knowing that you already have a lot on your hands. Advertising planning is imperative to the success of your promotion. You need to focus on your objectives, make sure they fit well with your Egyptian market and come up with strategies that will best meet these goals. Brainstorming with a team will work better compared to working alone as you can get different ideas from people.

  • Advertising budget

advertising budget refers to the proper planning of expenditures.The amount of money that will be used in the advertising campaign will be charged to the profit and loss of your company. This is why it’s important to carefully plan the campaign and see if it’s a good investment. An advertising campaign can be quite expensive. Budgeting your promotion will be simpler if you work with an advertising agency. When you inform them of your advertising budget, they are going to come up with a great plan that you can afford, and at the same time ensure that they will catch the attention of the Egyptian people.

  • Creative designs

Not everyone understands how important the design is when it comes to advertising. It is a major challenge for each advertising agency to let their clients know how great the impact of a design is to their targeted customers. Your design must be world-class. If you work with an ad agency, you can be assured that you will come up with a design that will strongly represent your brand name. An excellent design must be able to stand out against the competition. This is the way to attract your customers.

Take note that Egypt is historically known for their unique and beautiful works of art. It will be a real challenge for your team to come up with a design that will satisfy the people.

  • Selecting media channels

social media let us connect with hundreds of millions of people each day. However, when advertising, you need to be careful who you establish those connections with. As previously mentioned, advertising can be expensive and it will probably cost more money the more people you reach out to. Make sure that you only reach out to your targeted and appropriate customers. You can do this more effectively if you work with an advertising agency. You have to make sure that you are exposing your ad to people in Egypt, as they are your targeted market. It’s quite tricky doing this. That is why you are going to need the help of an advertising agency.

  • Publishing and engaging

engaging with your potential customers is vital. This is a way to make them feel that they are important to you. There are different ways you can interact with your audience in social media. On your website, putting a comments section will be a good way of communicating with them. Make sure to respond to their comments accordingly. If they send you a message, always find the time to respond to them. Twitter is a very popular social media platform and comes very handy in announcing updates and news that might interest your audience. As we all know, Facebook is the most popular social media to date. Make a Facebook account and participate in posts and discussions that relate to your brand in order for people to recognize you. Publish interesting and relevant posts to your page to attract your audience.

  • Measuring and analyzing

measuring and analyzing the results of your campaign will help you in identifying which methods, media, and styles work best for your company and what won’t. With the solid info you have gathered, you will have a better idea on how to invest your money properly for your advertising campaign. When measuring the results of your marketing campaign, you should compare the amount of profit you have gained compared to the amount you have invested for your ad. You can do this better if you work with an agency as you will get other ideas on how to make your campaign better to ensure that you are putting your money on the right places.

Making an advertising campaign for your Egyptian market that will work will be a real challenge. There are so many areas that your attention needs to be. To make sure that everything falls into place, you need to work with an advertising agency. Besides, everything turns out better when working with a great team.

In addition, being able to communicate with your clients on a personal level will greatly help with your campaign. If you want to gain the trust of your Egyptian customers, it’s essential that you know how to speak with them using their native language. Having Arabic support for your marketing campaign will make a huge difference and with Posttagy, everything will fall into place.