October 11, 2015

Designing an Experience

by Cherif Badawi


“Design is not just what it looks like and feels like. Design is how it
works” – Steve Jobs

It’s true that experience is everything. In the digital age today, consumers
expect more from businesses. Designing an experience for your customers takes crucial work. It takes
critical thinking, substantial planning and continuous assessing to produce a well-crafted
experience. To provide an excellent customer experience is a challenging task, but also worth

What is designing customer experience and what is it about?

Designing a customer experience is about creating the right environment.
Customer experience is a product of good understanding of the customer behaviour. It is the integration
of technological innovations, strategy and support systems to address consumer necessities. A brands
customer experience advances by satisfying a set of customers, resulting for them to share your brand to

How can a company achieve a great designing experience for their

Companies are to regularly search for ways to acquire and preserve customer
loyalty. The digital age is a battle for attention, but it will also be a battle for the best customer
experience offers. To waste someone’s time through inferior design would lead to loss of
customer confidence. It is always best to invest in the architecture of your customer

  • Begin With the Right Foundation

Always begin by identifying your target audience. Know their needs, their
problems, their wants. People have different points of views, tastes and capabilities. Citizens of Egypt
have their own set of dilemmas. Focus on that. Navigate towards solutions. Establish your brand in
relation to that need. Impress in their mind that when the need arises, they will connect to your brand
in an emotional and adhesive way. The target audience in Egypt will have different likes and dislikes.
There is no exact way on how you can achieve the best customer experience, but there are excellent ways
that might help you.

  • Track the Experience

Keep track of the experience from start to finish. Include entry points, exit
points, digital engagements, social media interactions and other activities. Take a hawkish view on the
integral activities, parts and keywords. Dedicate your focus on grasping a clear overview. Get a hold
from start to finish. Have a gestalt view to help you navigate the project for the better.

A common mistake many business owners make is not being future-oriented with
regards to customer experience.

Being future-oriented means that you’ll have to always look after your
customer. It is a customer-oriented mentality that is always on the lookout on what possible
circumstances could arise in the customer experience.

A good architectural framework for customer experience starts with the
acknowledgement that there will always be room for changes and improvements. Focusing on negativity is
never the course, focusing on the solution is what business is all about. A customer-serving mentality
leads you to establish the integrity of care and faithfulness to your calling. It will then lead to the
instituting better reputation and better relationships with your customers.

  • Identify the Weak Points

When you track the customer experience, you will recognize which areas need
changes or improvement. As mentioned, the customer experience is a never-ending process. Continuously
make sure that you are on track to your goals. Stay ahead of the line by having a good grasp of your
company data. Seek ways to improve your service so you can boost customer loyalty. Turn valuable
insights into actions.

A robust experience-tracking tool will help you perceive redundancies,
inconsistencies, or inefficiencies in your system. Your outreach work to the Egyptian market will then
be more successful. Persistently seek to evaluate your procedures, invest resource and constantly learn
to achieve efficient and pleasurable customer experience.

Egypt is a growing market. It is rapidly evolving as a prime hotspot for the
business sector. This is why we see the country more often now on the lime light.