October 8, 2015

5 Effective Social Media Strategies Egyptian Brands Should Follow

by Eva Faragalla

Ever thought of using social media as part of your marketing campaign program? The use of social media could be totally demanding, especially if you don’t have a clear idea on how these platforms work and how much time, energy and dedication you need to invest to see favorable results. In fact, serious marketers try various strategies with their social media activities and experiment on what will work best alongside their marketing goals. If you want to be in control of your social media marketing, take time to read through these 5 effective social media management strategies.

  • Regularly update all your existing social media accounts

If you find that you need to assume the responsibility of a social media manager, make sure all your accounts are updated regularly like Facebook, Twitter, Google+ and other relevant channels. Let your followers feel that there is a real person managing this particular outlet. Never create a social media account and leave it idle for months without any signs of activity.

  • Response to messages in a timely manner


If your main objective in joining social media networking sites is to improve your branding awareness then respond to any message left by your followers in a timely manner. This is an effective way to establish your credibility, whether you are in a service or product related business. It also sparks a connection between you and your targeted audience. If you want your followers to see you as a genuine individual, spend quality time to initiate a conversation around any of these areas:

  • - Posts on your Facebook wall
  • - Tagged quality photos
  • - Your Facebook status update
  • - Your direct messages on Twitter

Handle all comments, both positive and negative in a professional way. Never retaliate with negative feedback.

  • Post engaging topics to encourage interaction

It’s really quite complicated for any newbie marketer to easily find the right approach to encouraging online interaction. How can you manage this particular social media activity? First of all, it is vital that you add some creativity with every post you share on your social media profiles. If possible, keep an editorial calendar of your posts. Use online tools that will make this task less tiring like the Facebook scheduler, Hootsuite or Post Planner. If you found a viral topic being discussed on social media channels, focus on it. Don’t be afraid to think outside the box when needed to establish your true personality or brand image. When sharing posts or ideas, you can try following these steps:

  • - Start with an intriguing question.
  • - Share your personal view on trending topics
  • - Share a quote for the day, blog or any content that will inspire others
  • - Ask feedback from your followers about your offerings

  • Connect with real followers


It has been proven not only by famous personalities, leaders of organizations, entrepreneurs and even ordinary individuals that social media has the power to influence the masses. Don’t just focus on your marketing plan, but use social media as your instrument to connect with your real followers who could eventually be part of your branding awareness campaign. Let your target audience see you as someone whom they can rely on for advice. Remember, once you’ve established yourself as a credible and knowledgeable resource with an impressive image, the pieces of your original business vision will start to fall into place.

  • Assess your actions

At the end of the day it’s absolutely crucial that you take a moment to assess your social media strategy. Ask yourself this simple question: “Are my efforts providing the desired outcome?” Track your social media activity through online tools like Google Analytics. You can also benefit from your Facebook Insights where you can receive reports on who viewed your web pages or initiated a direct call-to-action. Monitor your efforts on a regular basis, either weekly or monthly. In the event some of your social media activities aren’t producing positive results, change your marketing strategy or move to your back-up plan.

Taking on the role of social media manager can be challenging and time consuming, especially if you don’t know where or how to get started. The above ideas are just a sampling of some best practices you could try in order to optimize any of your social media accounts.

In the event you don’t have the time, energy or social medial marketing expertise, you can always hire a professional marketer or marketing agency to do this particular task for you. In this event, you should look for a reputable individual or firm that understands and values your marketing goals.